Y-3 FYW S-97
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Y-3 FYW S-97

Yohji Yamamoto reimagines a landmark adidas style to create the Y-3 FYW S-97. Rooted in the archive, the shoe is expressed with the latest adidas technologies, including BOOST™ and Primeknit.

The new design boasts a flexible, multi-layer upper that is embroidered with the Yohji Yamamoto signature. The shoe’s unique black-and-white midsole references the Salvation, which, at its launch in 1997, was one of the first adidas running silhouettes to utilize Feet You Wear technology.

Look 1
F/FW19 CHAPTER 01
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Icons meet icons in the latest from Y-3. For Fall/Winter 2019, adidas and Yohji Yamamoto reinterpret each other’s classic design codes—a first-of-its-kind endeavor in Y-3’s 16-year history.

This season’s design process originates in three eras critical to the history of both Y-3 and Yohji Yamamoto: the ’70s, the ’80s, and the ’90s. The resulting collection is the first to feature pieces directly from the archives of both collaborators—from edited silhouettes to reinterpreted colorways. Y-3 imbues essential adidas garments with the language of Yamamoto and iconic Yamamoto pieces with adidas innovation. It’s the essence of collaboration, elevated and redefined.

The Fall/Winter 2019 campaign also embraces a sense of shared perspective: the graphic nature of adidas meets the pure elegance of Yamamoto. Photographed by Yvan Fabing and styled by Marie Chaix, the images emphasize movement and dimension, offering a subtle interpretation of Y-3’s signature aesthetic.

The photographs feature apparel that is inspired by kinetics and the unity of sports culture. This is seen in the elevated varsity styling of shirts, jackets, and dresses that feature the Y-O-H-J-I insignia across their fronts or backs. Wearing these pieces, Fabing’s models appear as stylish sport spectators, proudly repping their iconic team.

The campaign reveals first looks at the latest advances in Y-3 footwear: progressive takes on classic shapes. The Y-3 Yuben Low reimagines a classic lo-top ’70s court style in white rubber and crisp off-white canvas. Its counterpart, the Y-3 Yuben Mid, elevates the basketball-inspired look even further. Finally, the already-iconic Y-3 Kaiwa takes on a new triple-black colorway.

The Fall/Winter 2019 collection will launch on June 20th at Y-3 flagship stores, Y-3.com, and select retailers worldwide.
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YOHJI YAMAMOTO
YOHJI YAMAMOTO
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Yohji Yamamoto is known for the avant-garde spirit of his clothing, His signature oversized silhouettes in black often feature drapery in varying textures.

Born in Tokyo, Yamamoto graduated from Keio University with a degree in law in 1966. His mother was a dressmaker who had a shop in in Kabukicho (an amusement and entertainment district in Tokyo’s Shinjuku). After graduating, he realised a law career was not for him. “I didn’t want to join the ordinary society,” he told BoF. “So I told my mother after graduation…I want to help you.” Yamamoto’s mother agreed to let him work at her shop, saying he could learn from the sewing assistants. At her request, he also enrolled at Bunka Fashion College, now famous for training designers including Kenzo Takada, Junya Watanabe and Yamamoto himself.

After graduating from Bunka, he received a prize to go to Paris for a year, but it was back in Japan that Yamamoto began to discover his true voice as a designer. He set up a small ready-to-wear company that slowly acquired buyers in all the major cities in Japan. The success turned his thoughts back to Paris, and at the beginning of the 1980s Yamamoto returned to the French capital to open his first shop.

Since then, Yamamoto has developed a dedicated global following. His two main lines Yohji Yamamoto and Y's are stocked in high-end department stores worldwide and, in 2007, clocked sales above $100 million, according to the company. Yamamoto's other lines include Pour Homme, Costume d'Homme and Regulation Yohji Yamamoto.

Yamamoto has been recognised for his contributions to fashion with awards including the Chevalier of Ordre des Arts et des Lettres, Medal of Honor with Purple Ribbon, the Ordre national du Mérite, the Royal Designer for Industry and the Master of Design award by Fashion Group International.
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